Happenings
Here’s what we’re up to.
Happenings Upcoming
SPEAKING AT CLIOCON 2025
Hynes Convention Center
October 16, 2025 | Boston, MA
Caitlin will be on stage with Elyssa Smith at ClioCon in Boston next month for their session “The Human-Centered Law Firm: Boundaries, Balance and Burnout Prevention.”
They will be exploring how to create the legal community can create productive workplaces that are healthier, more sustainable, and ultimately, more human.
ClioCon 2025
Hynes Convention Center
October 16-17, 2025 | Boston, MA
Three members of Team Magenta will be on-site at our booth this fall in Boston. We’ve loved attending ClioCon in years past — but this year hits differently as we welcome everyone to our home turf in New England! We are looking forward to connecting and reconnecting with clients and colleagues in person and cannot wait to meet new-to-us legal professionals, creative thinkers and fellow innovators at the biggest legal tech conference in the world.
Join us at ClioCon 2025!
Past Happenings
INNOVATION AND SUSTAINABILITY PANEL at Fluxx Conference 2025
The Ritz-Carlton | October 3-4, 2025 | Doha, Qatar
Balancing innovation and sustainability is not just a business challenge – it’s a responsibility. Caitlin had the pleasure of moderating and speaking on such a panel at Fluxx and was grateful to her fellow panelists for their diverse insights shared and the open, solution-oriented dialogue that followed. Huge thanks to the engaged audience whose thoughtful questions made the discussion on Innovation vs. Sustainability: How Can Businesses Balance Both? even richer.
Honors at Fluxx Conference 2025
The Ritz-Carlton | October 3-4, 2025 | Doha, Qatar
Earlier this month, Caitlin was recognized at Fluxx Middle East in Doha with two honors: Global Bridge Builder in Law and Brand Identity and Founder in Integrated Legal and Creative Business Solutions for the United States
“Thank you to Fluxx for this recognition, and to HRH Prince Ebrahim and Dr. Manoj K. Menon for presenting my awards,” Caitlin shared. “I’m humbled, inspired and more motivated than ever to keep building bridges that spark possibility.”
These awards celebrate the heart of Magenta. Fusion’s mission – bridging law, creativity and brand innovation to help businesses grow with clarity, confidence and authenticity.
Click the image to view the gallery.
FOLLOW THE MAGENTA LINE
Destination: Europe | September 17-22, 2025 | Mykonos, Greece
The Magenta flag continues to fly internationally! Caitlin is continuing our hashtag #followthemagentaline series through the vibrant streets of Mykonos, surrounded by the iconic whitewashed walls and ornamental plants.
At Magenta Fusion Brandworks, we believe your brand should travel as boldly as you do. Stay tuned as our flag follows us across the globe — because great branding knows no borders.
MSBA Solo & Small Firm Summit
Program Chair & Speaker | September 10, 2025 | Freeport, ME
Caitlin is the program chair and will be leading a session for the Maine State Bar Association‘s upcoming Solo & Small Firm Summit designed specifically for law firms with one to five attorneys.
Her session is entitled Creating an Inclusive and Accessible Online Presence for Legal Professionals and will explore how law practices can build compliant, welcoming and user-friendly digital spaces for all clients
Watch the YouTube video HERE!
Thyroid Cancer Awareness Month
September, 2025
September is Thyroid Cancer Awareness Month, and we are proud to celebrate our incredible EA, Luanne Coffin. Almost exactly one year ago, Luanne underwent a successful surgery after being diagnosed with stage 2 Hurthle cell carcinoma — a diagnosis that may have been very different if a coworker hadn’t noticed the lump in her neck. Her story is a powerful reminder of the importance of early detection.
This month, we encourage everyone to take a moment to “check your neck.”
Follow the Magenta Line
Destination: The Caribbean | July 19-26, 2025 | Turks & Caicos, Dominican Republic, The Bahamas
The Magenta flag continues to fly internationally! Caitlin is continuing our hashtag #followthemagentaline series with the famous giant humpback whale on the island of Grand Turk, in the beautiful hills surrounding the Bay of Maimon on the Dominican Republic’s north coast, in front of the historic Bahamian Parliament in Nassau and surrounding by the famous Bahamian blue and turquoise hues on the south side of Grand Bahama.
At Magenta Fusion Brandworks, we believe your brand should travel as boldly as you do. Stay tuned as our flag follows us across the globe – because great branding knows no borders.
Click the image to view the gallery.
ON-SITE: CLIENT BRANDING PHOTOSHOOT DAY
Maine Orthotics
June 11, 2025 | Portland, ME
Three members of Team Magenta spent the day on-site with Kyle, owner of Maine Orthotics, capturing the incredible craftsmanship behind every custom orthotic made in-house. From touring the space to photographing the hands-on process to capturing videos for social media marketing, it was clear this brand is built on care and precision. The shoot was part of the lead-up to their soon-to-be-released new logo, website and marketing — all designed to reflect the expertise and heart behind their work.
Bonus twist? Our go-to photographer, Leah’s Lens had her very first custom orthotic made here back in middle school — and now she’s the one telling the story behind the lens!
Social Media on a Shoestring: Big Impact Strategies for Small Teams
Interactive Workshop | June 3, 2025
The Social Media Strategies Summit workshop was one for the books! Caitlin had the pleasure of leading a 3-hour hands-on session on “Social Media on a Shoestring: Big Impact Strategies for Small Teams” — and the attendees did not hold back. Her half-day workshop brought together a group of communications professionals from agencies, departments and nonprofits across the country who were all eager to make more impact with fewer resources. From real-time collaboration to working through actual case studies, this session embodied the kind of thoughtful, hands-on learning we champion at Magenta.
FOLLOW THE MAGENTA LINE
Destination: The Caribbean
May 18-24, 2025 | Jamaica, The Cayman Islands, Mexico
The Magenta flag continues to fly internationally! Caitlin is continuing our #FollowTheMagentaLine series from the gorgeous town of Ocho Rios on the northern coast of Jamaica, with the black limestone formations in the West Bay district of Grand Cayman in the Cayman Islands and in one of the ports in Cozumel, an island in Quintana Roo, Mexico.
At Magenta Fusion Brandworks, we believe your brand should travel as boldly as you do. Stay tuned as our flag follows us across the globe—because great branding knows no borders.
Click the image to view the gallery.
GATHER TOGETHER WITH TRICIA CAMACHO OF PATTERN CON
YouTube Live | April 30, 2025
We are beyond thrilled to be partnering with Tricia Camacho of Creative Costume Academy to bring the vision of PatternCon to life! This isn’t just branding and marketing — we’re going all in with Tricia and her team on creative strategy, design and full-scale event planning to help shape an unforgettable in-person convention for Tricia’s incredible pattern community. Caitlin and Tricia have been going live on both Instagram and YouTube, giving behind-the-scenes updates and sharing the “why” behind PatternCon — including why this space matters so much. (Spoiler: it’s about belonging, celebrating and building together.) From visuals to voice, signage to social, we’re helping build something real that celebrates artistry, connection and the next-level craft of an often forgotten and uncelebrated community.
Watch the YouTube video now! Classes? Where? What perks? Is this right for you?
Caitlin’s Admission to the Supreme Court of the United States
April 28, 2025 | Washington, DC
A proud moment for our co-founder, Caitlin, and for all of us at Magenta Fusion Brandworks! This week Caitlin was officially sworn into the Bar of the Supreme Court of the United States — with her son by her side and a front-row seat to a live (and lively!) SCOTUS argument session.
This was not just a personal milestone — it is a powerful reminder of what is possible when passion, purpose and perseverance align. As a brand rooted in bold moves and brave leadership, we are inspired daily by Caitlin’s drive to break barriers — and bring others with her.
FOLLOW THE MAGENTA LINE
Destination: Europe
April 22-30, 2025 | Mallorca, Balearic Islands, SPAIN
The Magenta flag has officially gone international! David is kicking off our #FollowTheMagentaLine series from the stunning island of Mallorca.
At Magenta Fusion Brandworks, we believe your brand should travel as boldly as you do. Stay tuned as our flag follows us across the globe—because great branding knows no borders.
Extended Learning Opportunity
Final Presentations & Networking | April 10, 2025 | Portland, ME
Caitlin, David & Luanne had the pleasure of attending the final presentations and networking night for the Law ELO program Law ELO program participants at the University of Maine School of Law. It was a wonderful experience to witness the students’ growth firsthand — not only in their knowledge and confidence, but also in their ability to network, self-market and show up with professionalism and purpose. The future of the legal field is bright with this next generation of professionals and we’re excited to continue supporting this program next year!
Extended Learning Opportunity
Sponsored by the University of Maine School of Law
March 13, 2025 | Portland, ME
An introduction to professional networking, LinkedIn and the power of personal marketing
We know that strong branding and strategic networking are essential—not just in business, but in any career. That’s why we loved seeing Caitlin with high school students from the greater Portland area learning about careers in law, nontraditional paths and the power of marketing and professional networking. These students stepped up to the challenge, worked on their elevator pitches and honed skills that will serve them no matter where their careers take them.
CXO 2.0 Conference USA 2025
Panel Discussions | March 4 – 6, 2025 | Las Vegas, NV
Caitlin presented on two panels at the CXO 2.0 Conference in Las Vegas: “Leading From Afar: Commanding Virtual Teams In The New Normal” and “Transitioning From Founder-Led To Founder-Inspired: Navigating Succession For Smooth Leadership Evolution.” Leading from Afar directly reflects Caitlin’s work at Magenta in collaborating with clients to build, train and transition marketing teams and strategies and Transitioning from Founder-Led to Founder-Inspired highlighted what our entire team does daily working with companies to create a strong brand presence that reflects their foundational and on-going value sets.
Learn more about the CXO 2.0 Conference USA 2025 here!
Exhale to Accelerate Retreat
Hosted by Elyssa Smith | February 17-20, 2025 | Tulum, Mexico
Caitlin had an incredible experience at Magenta client Elyssa Smith’s first international retreat in Tulum, Mexico. From the luxurious atmosphere and private chef, Edwin, to the countless personalized touches, this retreat offered a safe, nurturing space for high-achieving women to grow, learn and connect. Caitlin is grateful to have been a part of this transformative experience as we continue to support Elyssa and her team in elevating her brand and social media strategy.
Watch the YouTube short here!
“Share, Not Sell”
Episode 315 of SUPER HUMANS Podcast | November 26, 2024
The SUPER HUMANS Podcast just dropped a powerful episode featuring our very own co-founder, Caitlin LoCascio-King! In this in-depth conversation with host Ina Coveney, Caitlin shares her unplanned journey into entrepreneurship, the challenges of running multiple businesses, why she believes in sharing instead of selling and her ongoing health journey. Plus, lean into Caitlin’s dual legal and social media marketing expertise to deep dive into the legal battle between TikTok and the DOJ.
Recorded in a top-tier studio outside of Boston, this was one of Caitlin’s most memorable long-form interviews to date. If you’re looking for inspiration, resilience, and an inside look at what it takes to build something from the ground up, this episode is a must-listen.
Listen Now:
Watch the trailer!
Double Mastectomy Survivor Speaks on “Fear”
Live morning show appearance on FOX59 Indianapolis |
October 28, 2024
It was a wonderful wrap-up to the month of October for Caitlin to go on a live segment on FOX59 Indianapolis with morning anchor Daniel Miller and Magenta Fusion Brandworks’ client/trauma-informed life strategist Elyssa Smith to discuss the importance of being proactive in your health, having conversations with your medical providers and what to do if this overwhelms you. Our conversation was centered around breast cancer awareness month and mammogram screenings in hopes of encouraging women to be proactive at the recommended age or earlier if they have particular concerns they wish to look into.
Check out the BTS live TV for Breast Cancer Awareness Month highlight reel here!
The Maine Women’s Conference 2024: “Let’s Influence Tomorrow”
October 28, 2024 | Portland, ME
The team had an incredible experience at the 2024 Maine Women’s Conference which was themed “Let’s Influence Tomorrow.” Our co-founder Caitlin presented to an engaged audience on “Navigating the Shift from Personal to Business Social Media,” while also sharing insights to encourage women to take a proactive approach to their health. Kudos to the Executive Board for organizing such a seamless event, with special appreciation for Astride Jeannot’s work with the speakers and Vanessa Berrill’s assistance during Caitlin’s session. The entire speaker lineup brought creativity, energy and engagement and the USM Abromson Community Education Center provided a fantastic setting. It was an inspiring opportunity to connect with this dynamic community and we look forward to returning next year.
Check out the Let’s Influence Tomorrow || The Maine Women’s Conference 2024 highlight reel here!
2024 Maine State Bar Association Summer Conference
Navigating the Legal and Ethical Landscape: Social Media Confidentiality, Investigation Essentials & Means of Service
June 26-28, 2024 | Bar Harbor, Maine
It was a pleasure for Caitlin to present with Cyrus Cheslak of Verrill Dana at the 2024 Maine State Bar Association Summer Conference on navigating the legal and ethical landscape of social media for client confidentiality, investigations and as a means of alternate service.
We had a fantastic and engaged room of attendees for our ethics session, of which, interestingly, only two had ever attempted utilizing social media or text messaging for alternate service. As an early adopter of this (utilizing Facebook and MySpace as far back as 2010!), Caitlin particularly wanted to encourage the attorneys in the room to not fear this practical, cost-effective and extremely effective option that is now regularly accepted upon filing of a sufficient motion.
Watch the presentation here!
TEDx Babson College 2024: Sailing the Storm
March 23, 2024 | Babson College, Knight Auditorium, Wellesley, MA
“A ship in a harbor is safe, but that is not what ships are built for.” — John A. Shedd
Caitlin and David had the incredible opportunity to attend their client Elyssa Smith’s TEDx talk, Why You Procrastinate — And How To Stop It For Good. Elyssa described the experience as a powerful journey of self-discovery—one that required confronting fears, embracing vulnerability and stepping fully into her expertise. This milestone came on the heels of her partnership with Magenta Fusion, where she embarked on a full brand transformation, including a reimagined visual identity, a completely revamped website, and a strategic overhaul of her social media presence. Watching Elyssa shine on the TEDx stage, armed with a brand that now fully reflects her success, was a testament to the impact of aligning identity with purpose.
Watch Elyssa’s TedX talk Why You Procrastinate — And How To Stop It For Good here on YouTube!
Brock Johnson Instagram Mastermind
July 6 – 9, 2023 | Del Mar, California
Caitlin had the incredible opportunity to attend Brock Johnson’s first-ever in-person Instagram Mastermind, affectionately known to the attendees as Content Camp. In the heart of beautiful Southern California, Caitlin joined nine other top social media strategists for an immersive experience focused on innovation, collaboration and next-level content strategy. From deep dives into cutting-edge Instagram trends to hands-on content creation sessions, Content Camp was a space to refine skills, exchange ideas and build lasting connections. The energy, expertise and shared passion for digital storytelling made this mastermind an unforgettable experience—one that will undoubtedly shape future strategies at Magenta Fusion.