Events
Here’s what we’re up to.
Upcoming Events
Social Media on a Shoestring: Big Impact Strategies for Small Teams
Interactive Workshop | June 3, 2025
Caitlin is set to bring her expertise to the Social Media Strategies Summit for Public Agencies & Government 2025! In her half-day interactive workshop, Caitlin will address the unique challenges faced by small or one-person teams managing social media amid high expectations and limited resources through building scalable and impactful social media strategies without burnout. At Magenta, we know the power of strategic branding and digital storytelling—and this session will dive into how government agencies can maximize their online presence effectively.
Learn more about the Social Media Strategies Summit here!
Past Events
Extended Learning Opportunity
Final Presentations & Networking | April 10, 2025 | Portland, ME
Caitlin, David & Luanne had the pleasure of attending the final presentations and networking night for the Law ELO program Law ELO program participants at the University of Maine School of Law. It was a wonderful experience to witness the students’ growth firsthand — not only in their knowledge and confidence, but also in their ability to network, self-market and show up with professionalism and purpose. The future of the legal field is bright with this next generation of professionals and we’re excited to continue supporting this program next year!
Extended Learning Opportunity
Sponsored by the University of Maine School of Law
Portland, ME | March 13, 2025
An introduction to professional networking, LinkedIn and the power of personal marketing
We know that strong branding and strategic networking are essential—not just in business, but in any career. That’s why we loved seeing Caitlin with high school students from the greater Portland area learning about careers in law, nontraditional paths and the power of marketing and professional networking. These students stepped up to the challenge, worked on their elevator pitches and honed skills that will serve them no matter where their careers take them.
CXO 2.0 Conference USA 2025
Panel Discussions | March 4 – 6, 2025 | Las Vegas, NV
Caitlin presented on two panels at the CXO 2.0 Conference in Las Vegas: “Leading From Afar: Commanding Virtual Teams In The New Normal” and “Transitioning From Founder-Led To Founder-Inspired: Navigating Succession For Smooth Leadership Evolution.” Leading from Afar directly reflects Caitlin’s work at Magenta in collaborating with clients to build, train and transition marketing teams and strategies and Transitioning from Founder-Led to Founder-Inspired highlighted what our entire team does daily working with companies to create a strong brand presence that reflects their foundational and on-going value sets.
Learn more about the CXO 2.0 Conference USA 2025 here!
Exhale to Accelerate Retreat
Hosted by Elyssa Smith | February 17-20, 2025 | Tulum, Mexico
Caitlin had an incredible experience at Magenta client Elyssa Smith’s first international retreat in Tulum, Mexico. From the luxurious atmosphere and private chef, Edwin, to the countless personalized touches, this retreat offered a safe, nurturing space for high-achieving women to grow, learn and connect. Caitlin is grateful to have been a part of this transformative experience as we continue to support Elyssa and her team in elevating her brand and social media strategy.
Watch the YouTube short here!
“Share, Not Sell”
Episode 315 of SUPER HUMANS Podcast | November 26, 2024
The SUPER HUMANS Podcast just dropped a powerful episode featuring our very own co-founder, Caitlin LoCascio-King! In this in-depth conversation with host Ina Coveney, Caitlin shares her unplanned journey into entrepreneurship, the challenges of running multiple businesses, why she believes in sharing instead of selling and her ongoing health journey. Plus, lean into Caitlin’s dual legal and social media marketing expertise to deep dive into the legal battle between TikTok and the DOJ.
Recorded in a top-tier studio outside of Boston, this was one of Caitlin’s most memorable long-form interviews to date. If you’re looking for inspiration, resilience, and an inside look at what it takes to build something from the ground up, this episode is a must-listen.
Listen Now:
Watch the trailer!
Double Mastectomy Survivor Speaks on “Fear”
Live morning show appearance on FOX59 Indianapolis |
October 28, 2024
It was a wonderful wrap-up to the month of October for Caitlin to go on a live segment on FOX59 Indianapolis with morning anchor Daniel Miller and Magenta Fusion Brandworks’ client/trauma-informed life strategist Elyssa Smith to discuss the importance of being proactive in your health, having conversations with your medical providers and what to do if this overwhelms you. Our conversation was centered around breast cancer awareness month and mammogram screenings in hopes of encouraging women to be proactive at the recommended age or earlier if they have particular concerns they wish to look into.
Check out the BTS live TV for Breast Cancer Awareness Month highlight reel here!
The Maine Women’s Conference 2024: “Let’s Influence Tomorrow”
Portland, ME | October 28, 2024
The team had an incredible experience at the 2024 Maine Women’s Conference which was themed “Let’s Influence Tomorrow.” Our co-founder Caitlin presented to an engaged audience on “Navigating the Shift from Personal to Business Social Media,” while also sharing insights to encourage women to take a proactive approach to their health. Kudos to the Executive Board for organizing such a seamless event, with special appreciation for Astride Jeannot’s work with the speakers and Vanessa Berrill’s assistance during Caitlin’s session. The entire speaker lineup brought creativity, energy and engagement and the USM Abromson Community Education Center provided a fantastic setting. It was an inspiring opportunity to connect with this dynamic community and we look forward to returning next year.
Check out the Let’s Influence Tomorrow || The Maine Women’s Conference 2024 highlight reel here!
2024 Maine State Bar Association Summer Conference
Navigating the Legal and Ethical Landscape: Social Media Confidentiality, Investigation Essentials & Means of Service
June 26-28, 2024 | Bar Harbor, Maine
It was a pleasure for Caitlin to present with Cyrus Cheslak of Verrill Dana at the 2024 Maine State Bar Association Summer Conference on navigating the legal and ethical landscape of social media for client confidentiality, investigations and as a means of alternate service.
We had a fantastic and engaged room of attendees for our ethics session, of which, interestingly, only two had ever attempted utilizing social media or text messaging for alternate service. As an early adopter of this (utilizing Facebook and MySpace as far back as 2010!), Caitlin particularly wanted to encourage the attorneys in the room to not fear this practical, cost-effective and extremely effective option that is now regularly accepted upon filing of a sufficient motion.
Watch the presentation here!
TEDx Babson College 2024: Sailing the Storm
March 23, 2024 | Babson College, Knight Auditorium, Wellesley, MA
“A ship in a harbor is safe, but that is not what ships are built for.” — John A. Shedd
Caitlin and David had the incredible opportunity to attend their client Elyssa Smith’s TEDx talk, Why You Procrastinate — And How To Stop It For Good. Elyssa described the experience as a powerful journey of self-discovery—one that required confronting fears, embracing vulnerability and stepping fully into her expertise. This milestone came on the heels of her partnership with Magenta Fusion, where she embarked on a full brand transformation, including a reimagined visual identity, a completely revamped website, and a strategic overhaul of her social media presence. Watching Elyssa shine on the TEDx stage, armed with a brand that now fully reflects her success, was a testament to the impact of aligning identity with purpose.
Watch Elyssa’s TedX talk Why You Procrastinate — And How To Stop It For Good here on YouTube!
Brock Johnson Instagram Mastermind
July 6 – 9, 2023 | Del Mar, California
Caitlin had the incredible opportunity to attend Brock Johnson’s first-ever in-person Instagram Mastermind, affectionately known to the attendees as Content Camp. In the heart of beautiful Southern California, Caitlin joined nine other top social media strategists for an immersive experience focused on innovation, collaboration and next-level content strategy. From deep dives into cutting-edge Instagram trends to hands-on content creation sessions, Content Camp was a space to refine skills, exchange ideas and build lasting connections. The energy, expertise and shared passion for digital storytelling made this mastermind an unforgettable experience—one that will undoubtedly shape future strategies at Magenta Fusion.