About
Us
Discover the creative minds behind Magenta Fusion Brandworks. Caitlin, our attorney and social media expert, blends business strategy with branding innovation and David, our talented graphic designer, crafts visually captivating brand identities.

Discover the creative minds behind Magenta Fusion Brandworks. Caitlin, our attorney and social media expert, blends business strategy with branding innovation and David, our talented graphic designer, crafts visually captivating brand identities.
Caitlin LoCascio-King
Caitlin is the attorney and social media guru behind Magenta Fusion Brandworks, with over 15 years of experience as a business attorney and nearly a decade as a social media strategy and consulting. An early adopter of digital platforms, Caitlin has a passion for blending the art of branding with the science of business growth. She first ventured into marketing with e-commerce clients, primarily sellers on Etsy and Shopify, and assisted them in generating eight figure sales. Caitlin is a strategic thinker with a knack for guiding businesses of all sizes and stages, helping them identify their individual next steps to scale and achieve growth. Outside of work, Caitlin enjoys spending time with her husband, four children and the family’s beloved beagle-mix rescues and a trio of barn cats.


David E.M. Wood
David is the graphic designer force behind Magenta Fusion Brandworks co-founders and he brings over 20 years of expertise in executing all aspects of corporate design and branding. He specializes in creating visually compelling identities that resonate, having elevated the brands of companies such as Shutterfly, Wine.com, and many more. David’s approach is rooted in the power of teamwork and collaboration, ensuring that each design not only meets but exceeds client expectations. When he’s not immersed in Adobe tools, David enjoys spending time with family, walking Baxter, their golden retriever, solving daily New York Times crossword puzzles and embarking on epic bike rides around Maine.
David E.M. Wood
David is the graphic designer force behind Magenta Fusion Brandworks co-founders and he brings over 20 years of expertise in executing all aspects of corporate design and branding. He specializes in creating visually compelling identities that resonate, having elevated the brands of companies such as Shutterfly, Wine.com, and many more. David’s approach is rooted in the power of teamwork and collaboration, ensuring that each design not only meets but exceeds client expectations. When he’s not immersed in Adobe tools, David enjoys spending time with family, walking Baxter, their golden retriever, solving daily New York Times crossword puzzles and embarking on epic bike rides around Maine.

Luanne Coffin
With almost four decades of experience in administrative and marketing support, Luanne is a seasoned professional who excels in delivering high-level executive assistance with a proactive approach and exceptional problem-solving skills. Throughout her career, she has supported C-suite executives, streamlined operations and enhanced business development strategies across various industries. She thrives in roles requiring multitasking and time management and her blend of administrative expertise and marketing insight makes her a great asset to the team. Luanne enjoys spending time with her husband and their large family. She can also be found walking the beaches with her dog, Sadie, or with her face buried in a book.
