About
Us
Discover the team behind Magenta Fusion Brandworks: passionate professionals who bring strategy, creativity and execution together under one roof.
Discover the creative minds behind Magenta Fusion Brandworks. Caitlin, our attorney and social media expert, blends business strategy with branding innovation and David, our talented graphic designer, crafts visually captivating brand identities.
Caitlin LoCascio-King
Caitlin is the attorney and social media guru behind Magenta Fusion Brandworks, with over 15 years of experience as a business attorney and nearly a decade as a social media strategy and consulting. An early adopter of digital platforms, Caitlin has a passion for blending the art of branding with the science of business growth. She first ventured into marketing with e-commerce clients, primarily sellers on Etsy and Shopify, and assisted them in generating eight figure sales. Caitlin is a strategic thinker with a knack for guiding businesses of all sizes and stages, helping them identify their individual next steps to scale and achieve growth. Outside of work, Caitlin enjoys spending time with her husband, four children and the family’s beloved beagle-mix rescues and a trio of barn cats.
David E.M. Wood
David is the graphic designer force behind Magenta Fusion Brandworks co-founders and he brings over 20 years of expertise in executing all aspects of corporate design and branding. He specializes in creating visually compelling identities that resonate, having elevated the brands of companies such as Shutterfly, Wine.com, and many more. David’s approach is rooted in the power of teamwork and collaboration, ensuring that each design not only meets but exceeds client expectations. When he’s not immersed in Adobe tools, David enjoys spending time with family, walking Baxter, their golden retriever, solving daily New York Times crossword puzzles and embarking on epic bike rides around Maine.
David E.M. Wood
David is the graphic designer force behind Magenta Fusion Brandworks co-founders and he brings over 20 years of expertise in executing all aspects of corporate design and branding. He specializes in creating visually compelling identities that resonate, having elevated the brands of companies such as Shutterfly, Wine.com, and many more. David’s approach is rooted in the power of teamwork and collaboration, ensuring that each design not only meets but exceeds client expectations. When he’s not immersed in Adobe tools, David enjoys spending time with family, walking Baxter, their golden retriever, solving daily New York Times crossword puzzles and embarking on epic bike rides around Maine.
Luanne Coffin
With almost four decades of experience in administrative support and marketing, Luanne is a seasoned professional who keeps the wheels turning with calm efficiency. Throughout her career, Luanne has supported C-suite executives, streamlined operations and contributed to business development across a range of industries. She thrives in fast-paced roles that require multitasking, time management and a proactive approach. She also holds certifications in SEO and brings valuable insight into the digital visibility and online presence of clients. Outside of work, Luanne enjoys spending time with her husband and their large family, walking the beach with her dog Sadie or getting lost in a good book.
Allison Woods
Alli has been drawing, hand-lettering, crafting and creating since before she could walk. As our in-house illustrator and social media assistant, she brings a unique blend of artistic talent and precision to every project. From custom brand illustrations to mascots to digital assets that align seamlessly with client style guides, Alli’s work is always intentional, inspired and thoughtfully tailored. Her eye for detail and ability to turn a creative vision into polished, on-brand artwork make her an invaluable part of the Magenta Fusion team. When she’s not designing for clients, you’ll find her painting, baking or crafting for the people she loves most. She’s a proud wife, mama, lab lover (shoutout to Maverick, the gentle giant) and a die-hard country music fan.